Sugerman Communications Group is an award-winning communications and public affairs firm built on best practices learned in politics, public relations and news media. We work with clients to achieve their specific objectives, such as securing a government approval, driving business growth, enhancing a brand image or demonstrating leadership in the public policy arena.

Media Relations

The goal of our media relations strategies is not simply coverage for its own sake, but rather purposefully placed stories and carefully crafted messages that contribute to an overall communications game plan. 

SCG Team

Learn more about the SCG team. Our team of communications professionals have worked in newsrooms, political offices, corporations and nonprofits, and thrive in our fast-paced, war room-style environment.

Public Affairs

Organizations seeking governmental approvals or public policy outcomes often require a communications strategy to drive their position forward. Our team understands governmental decision-making and the connection between decisions and public opinion.

Services Spotlight: Land Use Entitlements

Sugerman Group produces communications, media and public affairs programs to support challenging land use projects in California. Our firm works closely with client teams during and after the entitlement process. Last year, three client projects won approval – the redevelopment of Hollywood Park, the Archer School for Girls Campus Preservation and Improvement Plan, and the 100 West Walnut project in Pasadena.


TURNER IMPACT CAPITAL: The L.A. Times features Eva Longoria’s role in the Turner Multifamily Impact Fund. READ MORE

LINCOLN PROPERTIES: $475-million deal reflects Playa Vista’s rise as a tech hub. READ MORE

UNION BANK: With lots of interest, high school students in El Monte start their own bank.

DOCUMENTARY DEBUTS: Our friend Fred Roberts is featured in this artful film chronicling a week-long photo workshop for L.A. teens from the nonprofit Heart of Los Angeles (HOLA).