Live the Lion’s Code: SCG presents groundbreaking campaign at PRSA Counselors to Higher Education Summit in Washington, D.C.
In the wake of a national sexual assault epidemic on college campuses, Steve Sugerman and Lynne Scarboro, Senior Vice President of Administration at Loyola Marymount University, co-presented the “Live the Lion’s Code” campaign – a groundbreaking multifaceted communications effort designed to raise awareness of the issue of sexual assault on campus, and to inform students, faculty, staff, parents and other stakeholders of the role they can play to stop it.
LMU has one of the nation’s leading programs and policies to address sexual misconduct on campus. Their challenge to SCG was to create a means to communicate those programs and policies to the campus community, and to educate students about the university’s expectations with regard to sexual conduct.
Inspired by the Lion’s Code, an aspirational creed recited by every LMU student during orientation, the “Live the Lion’s Code” campaign puts LMU students front and center, sharing with fellow students how they live the Lion’s Code when it comes to preventing sexual misconduct, intervening when a friend appears to be in trouble, or supporting a victim of misconduct.
“As one of LA’s leading universities, LMU is proud of its strong campus culture of engagement and service,” Steve said. “The Live the Lion’s Code campaign reinforces positive behavior, and inspires students to lead and support the LMU community. The campaign is aspirational, rather than finger-wagging, and has been extremely well-received on campus.”
Sugerman Communication Group is extremely proud to have partnered with LMU on such a vitally important campaign addressing one of most critical issues for colleges nationwide. The campaign received an enthusiastic response from the PRSA-CHE attendees, with many college administrators applauding the effort and the honest, direct and transparent manner in which LMU has engaged its entire community on this sensitive issue.
To learn more about the campaign, click here.