In the wake of a national sexual assault epidemic on college campuses, Steve Sugerman and Lynne Scarboro, Senior Vice President of Administration at Loyola Marymount University, co-presented the “Live the Lion’s Code” campaign – a groundbreaking multifaceted communications effort designed to raise awareness of the issue of sexual assault on campus, and to inform students, faculty, staff, parents and other stakeholders of the role they can play to stop it.
LMU has one of the nation’s leading programs and policies to address sexual misconduct on campus. Their challenge to SCG was to create a means to communicate those programs and policies to the campus community, and to educate students about the university’s expectations with regard to sexual conduct.
Inspired by the Lion’s Code, an aspirational creed recited by every LMU student during orientation, the “Live the Lion’s Code” campaign puts LMU students front and center, sharing with fellow students how they live the Lion’s Code when it comes to preventing sexual misconduct, intervening when a friend appears to be in trouble, or supporting a victim of misconduct.
“As one of LA’s leading universities, LMU is proud of its strong campus culture of engagement and service,” Steve said. “The Live the Lion’s Code campaign reinforces positive behavior, and inspires students to lead and support the LMU community. The campaign is aspirational, rather than finger-wagging, and has been extremely well-received on campus.”
Sugerman Communication Group is extremely proud to have partnered with LMU on such a vitally important campaign addressing one of most critical issues for colleges nationwide. The campaign received an enthusiastic response from the PRSA-CHE attendees, with many college administrators applauding the effort and the honest, direct and transparent manner in which LMU has engaged its entire community on this sensitive issue.
Nearly four years in the making, Archer Forward— the campus preservation and improvement plan of The Archer School for Girls in Brentwood— received the unanimous approval of the City of Los Angeles Planning Commission. The plan is designed to help the school deliver a 21st-century education to its students while respecting the neighborhood it has called home for more than 15 years. The unanimous approval by the Planning Commission was a significant milestone in the approval process, and the plan is now moving into its final stage of approval before the Los Angeles City Council.
The Los Angeles Business Council – one of SCG’s longest-tenured clients – released a groundbreaking study identifying the Los Angeles River as a catalyst for workforce housing development that can help meet Mayor Garcetti’s ambitious goal of creating 100,000 new housing units to the City by 2021. The report was prominently profiled in in the Los Angeles Times, and LABC President Mary Leslie was featured on Which Way, L.A.? and NewsConference, a public affairs show on KNBC.
SCG client Lincoln Property Company received the unanimous approval of the Pasadena City Council for the 100 West Walnut project— an ambitious 22-acre mixed-use plan that will extend Old Pasadena to the north by bringing much-needed modern Class A office space, street-level retail, new housing and a public plaza to the downtown area. Lincoln was applauded by the Council and neighborhood and business groups for listening and responding to community priorities as they developed the project, which is expected to generate thousands of jobs and significant revenue benefits for Pasadena. Read a story on the project in the Pasadena Star-News.
Our firm has been active in Inglewood for many years, starting with the entitlement of Hollywood Park as a 238-acre mixed-use community five years ago. Then, we were honored to work alongside Madison Square Garden team to reposition the Forum, one of the city’s most historic venues, as the preeminent concert-only arena venue in Los Angeles—and a critical economic catalyst for Inglewood.
Most recently, we supported the Hollywood Park development team once again as it sought approval of a new sports and entertainment district on the property, including the addition of a world-class 80,000-seat stadium.
Inglewood is a city on the rise, and we couldn’t be happier to be part of the efforts to revitalize the City of Champions.
By Steve Sugerman
During times of crisis, clients find themselves in unfamiliar and uncomfortable territory. Usually, the CEO is huddled with a battery of advisors – lawyers, board members, financial experts. To help the issue “go away,” many of these advisors offer PR advice ranging from “say nothing” to “let’s get out there and play offense.” It’s rarely so simple.
By Randy James
When it comes to private-sector proposals requiring government approval, companies that try to avoid the community in the approval process put their projects at risk of delay or complete failure.
By Jason Greenwald
Years ago, as I prepared to make the transition from journalism to government service, I got a piece of advice from Warren Olney. When there’s a crisis, he said, be sure to advocate for the maximum release of information and the minimum delay. What I took from him was this: Be straight with reporters. Don’t try to fool us. Tell the truth – as much of it as you can. And let us know when you’ll be able to say more.
By Randy James
As a communications and public affairs consulting firm, SCG’s customary role is in the background – supporting our clients as they carry out their diverse missions. Last week was a bit of an exception, however, as SCG was honored with five PRism awards from the LA Chapter of the Public Relations Society of America. PRisms acknowledge the best work in our industry over the previous year in a wide range of categories, from writing and filmmaking to event staging and media placement. Almost every day of the year, we’re happy to go unnoticed by the public in order to let our clients’ achievements take center stage. Once in a while, though, it feels good to take a bow.
The SOPA War
By Steve Sugerman
The clash between Hollywood and Silicon Valley took center stage during the political fight over the Stop Online Piracy Act (SOPA). Steve was asked by the Hollywood Reporter to provide candid advice to the entertainment industry who had just lost this political battle.