SCG presents on Crisis Communications Planning at Western Arts Alliance
In the wake of recent acts of violence and natural disasters around the world, SCG has helped several leading L.A. institutions build a robust emergency communications plan to ensure they are prepared to respond quickly in the event of a crisis.
Based on our work, Steve and Malina were asked to present at the 2018 Western Arts Alliance Conference to a room full of performing arts professionals from venues and touring companies from throughout the western states. The symbolism was not lost on the audience that the conference was taking place in Las Vegas, less than a year after the deadliest mass shooting in modern history took place at a country music festival.
Our 2-hour seminar explored how organizations can develop a plan for effectively managing communications in the event of an accident, natural disaster, or other public safety emergency. Through anecdotes, interactive exercises and a series of “how-tos,” we walked participants through the steps of creating a nimble crisis communications plan to facilitate quick decision-making during and following an emergency. We also shared new technologies designed for communications in times of a crisis.
Less than a week after we presented, Malina received a call from an attendee expressing her sincere gratitude for the session. As it turns out, upon returning from Vegas, her performance venue experienced a small-scale emergency during a live show and – thanks to information gleaned from the session – she felt prepared to effectively manage the crisis.