From Concept to Print

By Camila Rios

Every year, SCG long-time client the Pacific Maritime Association - who represents the world’s leading shipping lines and terminal operators operating at West Coast ports - publishes a detailed annual report featuring industry trends, highlights from ports in Southern California, Northern California, the Pacific Northwest, and so much more.

The story of the West Coast waterfront is an especially important one for the nation given their significant economic impact – roughly 12.5% of the nation’s GDP. SCG helps write, edit, and publish the report. From developing the overall concept and themes of the report by conducting interviews and doing a deep dive on all West Coast ports coverage during the year to overseeing the actual printing process – SCG helps with it all.

Bringing the PMA Annual Report to life is an experience many SCG team members have at one point during their time at the firm. This year, it was my turn. We worked with Los Angeles-based union print shop Harman Press for the first time. We visited the printer to take a look at the Heidelberg press, which printed thousands of copies!