With the housing affordability and homelessness crisis gripping Los Angeles, SCG worked with our long-time client, the Los Angeles Business Council (LABC), to formulate and help implement a groundbreaking solutions-driven public opinion project.
The LABC sponsored a county-wide public opinion survey – done in partnership with the Los Angeles Times, and the UCLA Luskin School of Public Affairs – which found homelessness to be the #1 issue for Los Angeles voters, with 95% of those surveyed identifying homelessness as a “very serious” or “serious” issue in the County.
Nationally-recognized pollster Peter Hart, founder of Hart Research Associates, based in Washington, D.C., led the research program, which included a 20-minute phone survey of 901 voters, and a focus group.
The findings, which were shared in three consecutive front page stories in the Los Angeles Times, set the stage for the LABC’s annual Mayoral Housing, Transportation and Jobs Summit at UCLA. The event featured a keynote by LA Times Editor Norman Pearlstine on the trailblazing survey, as well as a high-energy panel, moderated by Bill Witte, Chairman and CEO of Related California, which featured L.A. Mayor Garcetti, County Supervisor Ridley-Thomas, Sacramento Mayor Steinberg and Oakland Mayor Schaaf. A recording of the panel can be viewed online here.
The results of the public opinion project, including a video of LABC President Mary Leslie, are featured in a new section of the new LABC website which SCG played a leading role in redesigning and launching in 2019.