LABC Pivots to Virtual Events During COVID-19 Pandemic

COVID-19 is fundamentally changing how we communicate and do business—at least for the foreseeable future. SCG’s long-time client, the Los Angeles Business Council (LABC) has stayed relevant and effective during this crisis by quickly pivoting its model from large-scale conferences and convenings to online events.

When California officials first announced stay-at-home orders last month, the LABC was forced to postpone its annual Sustainability Summit, which draws 500+ industry leaders each year, along with several other smaller workshops and meetings. To quickly fill the void left by the cancellation of these events, the LABC launched a virtual discussion series to keep their members informed and engaged on priority policy issues during this crisis.

Following an initial “pilot” webinar, the LABC Institute is officially launching a new series – “COVID-19 & CA’s Housing Crisis” – focused on policy efforts at the city, county and state level to get those seeking shelter rapidly housed. The series will feature some of the most prominent elected officials and experts on issues of homelessness and housing affordability, with the debut episode on April 9th featuring Statewide Homelessness Taskforce Co-Chairs L.A. County Supervisor Mark Ridley-Thomas and Sacramento Mayor Darrell Steinberg.

The LABC also has plans to launch a second virtual series focused on economic development in the coming weeks.

LABC’s webinars are open to all. Information about registering for upcoming webinars, as well as recordings of past sessions, can be found on the LABC website.