SCG NEWS & NOTES

Sugerman Group is excited to welcome Stella Mullin as our fall intern.   A recent graduate of UC Santa Barbara, Stella brings extensive storytelling experience to the firm. She served as the arts and culture editor for the Daily Nexus, UCSB’s independent student...

Sugerman Group is excited to welcome Alex Kekst as our summer intern. A Los Angeles native and rising junior at Columbia University, Alex comes to SCG with experience in law, finance, and strategic analysis. As an editor for the Columbia Undergraduate Law Review, Alex...

The Haynes Foundation, a force for change in the Los Angeles region for 100 years, is marking its centennial with the launch of a new podcast, Governance Matters. As L.A. City and County explore major governance reforms simultaneously, Governance Matters offers an...

Sugerman Group is excited to welcome Lizzie de Guzman to the team as junior associate. A Baltimore native, Lizzie recently made the move from the East Coast to Los Angeles to join Sugerman Group, bringing her talent and perspective to contribute to our growing team....

At Sugerman Group, we are firm believers in the tradition of custom, handmade holiday cards and deeply appreciate the craftsmanship of the letterpress. That is why, for many years, we have enlisted local, quality craftspeople – like Aardvark Letterpress – to create...

Sugerman Group is thrilled to welcome Xavier Ramirez, a junior at USC, as our fall intern. Xavier comes to SCG with experience across government, nonprofit, and corporate sectors. As a Communications Intern at the Los Angeles County Board of Supervisors, he supported...

The mixed-use Buena Vista project reached an exciting milestone in June with the signing of a Project Labor Agreement (PLA) with the LA/OC Building and Construction Trades Council. Many LA leaders, union members, and the Buena Vista team gathered at the historic...

In 365 days, the U.S. Men’s National Team will take the field at SoFi Stadium for their opening match of the 2026 FIFA World Cup. To celebrate the major milestone moment, the Los Angeles World Cup Host Committee held a One Year To Go party at the historic Fox Studio...

Sugerman Group is excited to welcome Grace Schneider, a rising junior at USC, as our summer intern. Grace brings significant on-camera and behind-the-scenes media experiences to the firm. She has supported the Big Ten Network’s coverage of several sports, currently...

Our firm was proud to sponsor Climate Resolve’s Coolest in LA celebration, an inspiring evening dedicated to advancing climate solutions and recognizing the people who are making a lasting impact in Southern California. We loved seeing so many of our SCG clients come...

The 2024 Pacific Maritime Association annual report just rolled off the presses – its pages filled with photos, facts and write-ups of the happenings at West Coast ports. Together, these ports are the leading U.S. gateway for international trade, playing a critical...

With just over a year to go until the FIFA World Cup kicks off in Los Angeles, The Los Angeles World Cup Host Committee unveiled the new test pitch at SoFi Stadium. SCG was honored to support the host committee at the event as its leaders work to bring an...

At SCG, we take pride in working with organizations that are helping to shape the future of LA -- and UCLA’s new Master of Real Estate Development (MRED) program is doing just that. We are honored to be lending a hand to UCLA on a pro-bono basis as Executive Director...

Longtime client ExED celebrated its 25th anniversary at a gathering of hundreds of education and community leaders at SEED LA, an innovative public boarding school championed by ExED Executive Director Anita Landecker. The opening of SEED LA is the latest in ExED’s...

Sugerman Communications Group founder and president Steve Sugerman recently returned to Ann Arbor as an Alum in Residence at the University of Michigan’s LSA Opportunity Hub – a center that helps liberal arts students connect their education to real-world professional...

Sugerman Group is excited to welcome our fall intern, Mariah Hernandez.  Mariah, a Sacramento native, recently graduated from The University of Oregon where she received her B.A. in public relations with a minor in English. She comes to SCG with diverse experience and...

The SCG team left the office far behind on a recent Friday for the chance to get closer to nature at a remarkable organic farm in Ventura County. Roughly 50 miles from our Century City office, Apricot Lane Farms was started by a married couple – a chef and a filmmaker...

BRIDGE Housing recently launched a dynamic, new website – the culmination of a months-long creative process with the BRIDGE team, Sugerman Group and our longtime web design partner Adwire. BRIDGE Housing is one of the nation’s largest non-profit affordable housing...

SCG was proud to work with longtime client the Los Angeles Business Council in the development and public release of the group’s recent public opinion survey on the topic of housing affordability.  With a citywide survey and two focus groups conducted of both...

In November 2017, Sugerman Group received a call about a project honoring a former collegiate national tennis champion and LAUSD teacher who had recently died of ovarian cancer. It took nearly seven years, but on May 8 we finally celebrated the groundbreaking for...

Sugerman Group is delighted to welcome our new associate, Emma Stein, to the team. Emma originally hails from Los Angeles and joins us after a 6-year stint in Michigan. She worked as a breaking news reporter for the Detroit Free Press, where she also hosted a podcast...

Creating custom-made holiday cards is a festive and longstanding tradition at Sugerman Group. Our 2023 card was produced by Aardvark Letterpress, a family-owned, L.A.-based institution founded in 1968 and located across the street from MacArthur Park. The team at...

For more than 80 years, the Coro Foundation’s fellowship program has been an extraordinary training ground to prepare future generations for leadership in public affairs and public service. The Coro Foundation is very much part of our firm’s DNA: founder Steve...

Our client, Lulu’s Place, is planning to create a transformational nonprofit youth center with world-class sports and academic facilities in the Westchester/Playa del Rey area of Los Angeles. But the project team is already making an impact long before Lulu’s Place...

Sugerman Group is excited to welcome our new junior associate Flannery Brown. Flannery is a recent graduate of the University of Southern California where she majored in Political Science and minored in News Media and Society. Through volunteering and participating in...

On a recent Wednesday afternoon, a few Sugerman Group staff finished up work for the day and walked from our office in Century City to the Beverly Hilton Hotel. The firm was proud to attend the 2023 Caruso School of Law Dinner to support Pepperdine’s law school—named...

The Pacific Maritime Association – which represents the world’s leading shipping lines and terminal operators operating at West Coast ports – recently issued its 2022 annual report chronicling top trends, news stories, and statistical data covering all 29 ports from...

Earlier this month the Los Angeles City Council voted unanimously to approve a 50-year lease for a nonprofit youth center called Lulu’s Place at LAX Northside. SCG is proud to be part of the team that helped get this monumental philanthropic project across the finish...

For the 21st consecutive year, Sugerman Group was proud to support the Panetta Institute for Public Policy’s annual Lincoln-Jefferson Awards. Proceeds support the Institute’s great nonprofit work, which ranges from a public lecture series and D.C. internship program...

After years of anticipation and planning, SCG client FivePoint Valencia welcomed its inaugural residents at a homeowner breakfast at Confluence Park, a premier gathering space for the community, featuring swimming pools, a clubhouse, community gardens, and other...

In light of acts of violence and natural disasters around the world, performance venues have increasingly focused on updating robust emergency communications plan to ensure they are prepared to respond quickly in the event of a crisis. Communications planning is...

As a Southern California native, I couldn’t have been more excited to join a top communications and public affairs firm based in Los Angeles – even if it meant commuting on the 405. Taking on some of our city’s – and nation’s – greatest challenges is an exhilarating...

On a beautiful spring morning, SCG team members Randy, Caroline, and Alec joined Turner Impact Capital CEO Bobby Turner, tennis legend Andre Agassi, and local dignitaries for the opening of new facilities for Rocketship Infinity Community Prep in Washington D.C.’s...

In February 2022, the Los Angeles area hosted its first Super Bowl in nearly three decades, drawing fans from around the globe to the new state-of-the-art sports and entertainment destination SoFi Stadium. It was another unforgettable chapter in an ongoing run of...

With more than 66,000 unhoused people living in LA County at last count, SCG was proud to work with our long-time client, the Los Angeles Business Council (LABC), to help deliver a new voter opinion survey designed to identify and advance innovative, cost-effective...

It’s been 18 months since any Sugerman Group employee has boarded a plane for business travel. But when the opportunity arose to meet with a longtime client and take in a little tennis at the U.S. Open, Steve and Malina quickly remembered how to pack a suitcase and...

Offering panoramic views of the Pacific, whose waves tumble to shore just a stone’s throw away, the Hotel Laguna is a stately icon in the heart of Laguna Beach – a 90-year-old landmark whose guests have included the likes of Humphrey Bogart, Bette Davis, and other...

In early October, Sugerman Communications Group participated in the Los Angeles Equality Awards, hosted by Equality California – the nation’s largest statewide LGBTQ+ civil rights organization. Honorees included LA County Supervisor Shelia Kuehl and Long Beach Mayor...

Kudos to SCG client Los Angeles Sports and Entertainment Commission (LASEC) for their event at the stunning new SoFi Stadium, which marked an important step toward Super Bowl LVI. Held at the 50-yard line, the ceremony recognized a wide-ranging mix of local community...

Congratulations to SCG client MoceanLab for the recent expansion of its Mocean Carshare platform – L.A.’s first free-floating car-share service – from Downtown and Eagle Rock to West Los Angeles. The low-emission hybrid electric vehicles are designed to reduce...

Earlier this month, SCG client the Los Angeles Business Council, scored a major victory three years in the making: the LA City Council voted unanimously to fund the creation of a new procurement system designed to expand opportunities for L.A.’s small, diverse, and...

The Zoom meeting invitation I received on a recent Friday didn’t seem like anything out of the ordinary. After all, for those of us fortunate enough to work remotely during the coronavirus pandemic, video conferences have become almost as common as picking up the...

Despite the current crisis, community members are still coming together to help take care of one another even while staying physically apart. Our client Palisades, which is transforming a 5.5-acre site at 1111 W Sunset Blvd, was eager to find a way to help its new...

Our firm is proud to have a strong affiliation with The Karsh Family Social Service Center at Wilshire Boulevard Temple. Our firm’s President is a board member, and our team has provided a variety of pro bono services since the non-profit opened its doors. In the wake...

T-shirts and running shoes aren’t standard Sugerman Group attire, but it was the outfit of choice for three team members on a recent Sunday morning. The group gathered early in Griffith Park for a great cause: to run in the Los Angeles Fox Trot 5K for Parkinson’s...

The LSA Opportunity Hub is an innovative and growing program that connects the benefits of a liberal arts education with real-world experience for University of Michigan undergraduate students. For Sugerman Group, that means recruiting some of Michigan’s top students...

This year marks the 20th anniversary since the founding of ExED, a mission-driven nonprofit that brings extraordinary expertise to the business end of managing charter schools. ExED was an early leader of the charter school movement, helping drive the phenomenal...

Steve Sugerman and Randy James joined the Getty’s head of communications, Ron Hartwig, to lead a Media Training and Crisis Communications workshop for participants of the Getty Leadership Institute (GLI), which brings together leaders from prominent museums throughout...

Despite marrying a college athlete and sports fan, I’ve managed to retain shockingly little knowledge about sports. I’m that person who prefers the Super Bowl commercials to the actual game and I need my 5-year-old to explain from the sidelines why all the other...

As a communications and public affairs consulting firm, SCG’s customary role is in the background – supporting our clients as they carry out their diverse missions. The recent PRism Awards Dinner was a bit of an exception, however, as SCG received honors from the LA...

In the wake of a national sexual assault epidemic on college campuses, Steve Sugerman and Lynne Scarboro, Senior Vice President of Administration at Loyola Marymount University, co-presented the “Live the Lion’s Code” campaign – a groundbreaking multifaceted...

During times of crisis, clients find themselves in unfamiliar and uncomfortable territory. Usually, the CEO is huddled with a battery of advisors – lawyers, board members, financial experts. To help the issue “go away,” many of these advisors offer PR advice ranging...

Our friend Fred Roberts is featured in this artful film chronicling a week-long photo workshop for L.A. teens from the nonprofit Heart of Los Angeles (HOLA). Check out this great documentary directed by Andrew Jeric, a rising star in the local film scene.