Driving a public policy agenda forward requires an integrated communications strategy grounded in persuasive, informed messaging and political smarts. Our team understands the interplay between government, business, media, and the community at large, and has the political savvy and relationships to operate within these dynamics. Our work spans many policy areas, including energy, education, trade, housing, social services, transportation and climate change.
GOVERNMENT RELATIONS • ISSUE CAMPAIGNS • COMMUNITY ENGAGEMENT• COALITION BUILDING • CRISIS MANAGEMENT
Our team knows what makes a good story – and how to craft the right narrative so newsrooms want to tell it. Our work is strategic: not coverage for the sake of it, but rather smartly placed stories that reach the influencers that matter most to define debates and drive decisions on behalf of our clients.
MESSAGING • PRESS EVENTS • MEDIA TOURS • MEDIA TRAINING
OP-ED WRITING & PLACEMENT • RAPID RESPONSE • PRESS MATERIALS
At its core, corporate communications is about ensuring the company narrative is being told to the right audiences using the right platform in a manner befitting the brand. Our approach produces meaningful, authentic engagement with employees, customers, analysts, regulators and journalists.
SPEECHWRITING • ANNUAL REPORTS • E-NEWSLETTERS
MARKETING MATERIALS • DIGITAL CONTENT • VIDEOS
For many clients, a digital presence is more important today that building a website was at the dawn of the new millennium. We work with our clients to fashion their online personality, create a steady stream of compelling content, and apply the best tools to target priority audiences and monitor results.
SOCIAL MEDIA CAMPAIGNS • WEBSITE DEVELOPMENT
VIDEO PRODUCTION • BLOGS
Sometimes clients find themselves in the eye of the storm. We operate on the front lines, prioritizing both the client’s immediate needs and their long-term priorities to protect reputations and gain support.
LITIGATION SUPPORT • MESSAGE DEVELOPMENT
LABOR COMMUNICATIONS • CONTRACT NEGOTIATION MESSAGING
MEDIA STRATEGY & EXECUTION • CRISIS RESPONSE PLANNING
Land Use Entitlements
Securing land use entitlements can be a daunting task, especially in California. We have a long track-record of providing substantial communications and public affairs support to high-profile and complex land use projects in California.
Current & Past Projects Include:
PLAYA VISTA • MADISON SQUARE GARDEN/THE FORUM
BALDWIN HILLS CRENSHAW PLAZA MASTER PLAN
SEARS SANTA MONICA • LINCOLN/8777 WASHINGTON
LMU’S 20-YEAR MASTER PLAN • ARCHER SCHOOL FOR GIRLS
100 WEST WALNUT • LUMEN WEST LA
Imagination. Originality. Insight. Accuracy. These ingredients, plus the ability to work alongside outstanding design and production partners, are fundamental to our thoughtful, results-driven creative process. Whether a tweet, a website, news release or video production, at SCG it starts with a clear objective and an intense focus on the written word. From there, the creative process takes over, resulting in unique and effective communications vehicles for our clients.